Duke's Roadshow - Car Club at Selfridges London

Duke of London is taking over the Big Yellow Shop's car park! Time & Location: 07 Jun 2026, 10:00 – 14:00 Selfridges Car Park, Edwards Mews, London, W1A 1AB About the event: DUKE'S ROADSHOW - CAR CLUB AT SELFRIDGES LONDON For the first Roadshow, we're back with our friends at Selfridges to host a Car Club meet on the 5th and 6th floor of their indoor, multi-storey car park, at the back of the main Selfridges store. The format of the event will be largely the same as normal - a static, family friendly classic car, supercar and motorbike meet with cakes, coffees, a bar, music etc. We'll be taking things up a notch this time and have some surprises in store for guests on the day. The Selfridges store itself will open at 11:30. SELFRIDGES EVENT INFO & HOUSE RULES: Tickets - Tickets to this event are totally free 💛 There will be a selection of food and drinks available to purchase at the event too. Ticket slots - Our event guest and vehicle capacity at the venue is strictly limited - as such, so that we can get as many of you as possible into the event across the day, there are two online ticket holder time slots: Arrive at 10:00 - these ticket holders will need to arrive no earlier than 10:00 but depart by 12:00 latest. Arrive at 12:00 - these holders will need to arrive no earlier than 12:00 and can stay until the event finishes at 14:00. This does not apply to Duke and Selfridges guest-list ticket holders. Vehicle tickets: Once online vehicle tickets online have sold out there will be no more available. 1x vehicle ticket will admit only the driver/rider. Passengers will need to register for pedestrian tickets. Please do not try and drive into the event on the day without a ticket. Pedestrian tickets: Pedestrian tickets are available and there is pay on exit parking available on levels 2, 3 and 4 of the car park for pedestrians who are arriving by car but are not displaying their car in the event itself, on a first come first serve basis on the day. We will be operating a one in, one out pedestrian policy on the door on the day. As such, there may be a small queue to get into the event as a pedestrian. Vehicle passenger tickets: Any vehicle passengers (including children) will need to book a "pedestrian" ticket (1x per passenger) to be able to enter the event. Arriving and leaving: The entrance to the car park for both vehicles and pedestrians is on Edwards Mews, London, W1A 1AB Please make sure these house rules are adhered to so as not to ruin it for everyone else, we don't want this to be our last event at Selfridges: - There is a very strict 5mph speed limit the entire way up the car park. - The drive up to the top takes about 2 minutes. Please be careful of cars and pedestrians coming down when you are coming up. - The floors are beautifully smooth concrete and it is oh so tempting to get it sideways or leave some 11s, but do this and I will forcibly remove you from the venue myself permanently and make a real scene. It'll be embarrassing and you'll cry etc. Just don't. - The ramps up are moderately steep. We've had super cars without nose lift (458, 355, GT3RS etc.) up here without any dramas or splitter scrape, so long as you take it slow. Static slammed cars will struggle though. - There is a 2m height limit throughout the building. Sorry big boys! - No revving! The building is an echo chamber and we have neighbours to consider and respect. Please drive safely and respectfully when approaching the venue, entering and exiting the venue and when manouvering inside the venue. We cannot upset the neighbours! Paying for parking: For pre-registered online and guest-list vehicle ticket holders, there is an ANPR camera system at the entrance/exit barriers of the car park. Your registration number you provide us with when booking will be pre-registered on the Selfridges system for the day and so the barriers will let you in and out. You will not need to pay for parking at the pay machines if you are a pre-registered online or guest-list vehicle ticket holder. Pedestrians who park their non-display cars on levels 2, 3 and 4 of the car park will need to pay at the Selfridges pay machines before exiting. General rules: - No walking up and down the vehicle ramps in the car park, please use the stairs to get between the two floors of the event. - No touching our vehicles or other peoples' vehicles. - This is still very much dog and children friendly, just please keep both under control and clean up after them Anyone who breaks any of these rules will be banned from all Duke venues and events permanently. On a lighter note, we are genuinely really excited for you to experience this Car Club Selfridges takeover. Please contact us if you have any questions. Merlin & The Duke Team x